At the 2025 Shanghai International Automobile Industry Exhibition, Sieton Group, with the theme of 'Intelligently Connecting the World, Driving the Future', made a grand appearance with its independent product matrix and four major international brand booths (Volkswagen, Cadillac, Buick, Toyota), and built a global exhibition and sales platform covering all categories and scenarios through the 'independent + cooperation' dual-line parallel strategy. During the ten-day exhibition, the group not only won the favor of domestic and foreign customers with its innovative technology and service strength, but also demonstrated the resource integration capabilities and ecological layout foresight of China's leading automobile trade enterprises to the global market through the synergy of multiple brands.

Independent brands + international matrix, accurately anchoring the market segments

As a leader in China's automobile exports, Sieton Group's participation in this exhibition demonstrated the strategic wisdom of 'walking on two legs': on the one hand, its independent exhibition area focused on the three core areas of new energy commercial vehicles, intelligent passenger vehicles and special vehicles, and released customized solutions such as the Middle East Desert Edition new energy trucks and Southeast Asian anti-corrosion chassis technology; on the other hand, the four major international brand booths operated by the group, Volkswagen, Cadillac, Buick, and Toyota, simultaneously exerted their strength to form a full spectrum coverage from economical family cars to luxury passenger cars, from fuel classic models to new electrified products.

This layout accurately divides market demand. The independent exhibition area attracted buyers from emerging markets along the 'Belt and Road' to negotiate in depth, while the four major international brand booths became the focus of customers in mature markets in Europe and the United States. For example, Cadillac's pure electric SUV LYRIQ has aroused heated discussions among high-net-worth customers in the Middle East with its intelligent cockpit design, and the pre-sale volume exceeded expectations by 30%. Mrs.Zheng , general manager of Sieton Group Yongying Company, said: 'Multi-brand linkage not only expands customer coverage, but also strengthens the voice in supply chain negotiations through product complementarity.'

Digital middle platform enables global exhibition and sales to create a seamless experience

In order to efficiently coordinate the resources of the five major booths, the 'Global Supply Chain Visualization System' independently developed by Sieton Group has realized cross-brand data integration for the first time. After customers scan the code to log in at any booth, the system can automatically match their needs, recommend suitable models and financial solutions, and present the logistics trajectory and carbon footprint of the vehicle from the Chinese base to the target market in real time. For example, when a South African merchant consulted about MPV models at the Buick booth, the system simultaneously pushed the comparative parameters and tariff preferential policies of the same-level electric models of Sieton's own brand, which ultimately led to his intention to purchase 30% more hybrid models.

In addition, the four major international brand booths are all connected to Sieton's 'AI Intelligent Matching System', which customizes model combination suggestions for customers by analyzing their historical purchasing data and market trends.

Cultural integration deepens cooperation, and ecological win-win writes a new chapter

Sieton Group is also ingenious in cultural empowerment. The 'Silk Road Tea Break Area' in the autonomous exhibition area, inspired by Dunhuang art, cleverly echoes the localized design of the four major international brand booths - the Volkswagen booth incorporates the minimalist lines of German industrial aesthetics, the Cadillac exhibition area reproduces the light and shadow of New York City, Buick creates a North American family experience space, and Toyota presents the Zen of Kyoto courtyards. This cultural expression of 'harmony but difference' not only demonstrates respect for the genes of each cooperative brand, but also coincides with the concept of 'global ecological community' of Sieton.

During the exhibition, the 'Global Partner Image Wall' continued to update the cooperation moments of the five major booths: there are African merchants testing the performance of extreme environments in the autonomous exhibition area, and there are also European dealers experiencing the amazing moments of AR virtual test driving at the Cadillac booth. Amir, an Algerian buyer, exclaimed when signing the contract: 'At the Sieton booth, you can find the rigor of German craftsmanship and the innovative vitality of Chinese smart manufacturing. This kind of diversified integration is the future of global trade.'

Fruitful results, opening a new journey of globalization

Through the synergy of independent brands and international matrix, Sieton Group delivered a dazzling answer sheet at this auto show. It is worth noting that through cross-booth customer diversion, the awareness of independent brands in emerging markets such as South America and Eastern Europe has increased by 27%, laying the foundation for subsequent market penetration.

Group President Mr.Che emphasized at the closing ceremony: 'The era of a single brand fighting alone is over. Sieton will continue to improve the global automotive industry service network through the dual-wheel drive of 'independent innovation + ecological alliance.' This exhibition is not only a concentrated display of the ability of Chinese automobile trading companies to integrate international resources, but also provides a practical model for the industry to transform from 'products going overseas' to 'ecological going overseas'. With the deepening of the globalization strategy, Sieton Group is writing a new chapter in China's automobile connection with the world with a more open attitude.