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From "export champion" to "rule maker", China's automotive globalization enters the second half

Author:Shanghai Sieton Group Co.,Ltd., Click: Time:2025-08-29 10:42:19

In the first half of 2025, amid sluggish growth in the global automotive market and rising market access barriers in Europe and the United States, China's passenger vehicle exports once again achieved remarkable results. According to data from the Gasgoo Automotive Research Institute, China exported 2.6 million passenger vehicles in the first half of the year, an 11% increase year-on-year, maintaining its position as the world's leading automotive exporter. New energy vehicle exports performed particularly strongly, accounting for 41% of the total.

Both the breakthrough in overall scale and the rapid growth in new energy vehicle exports reflect the accelerating global expansion of China's automotive industry. If in previous years Chinese automakers relied on production capacity and cost advantages to capture overseas market share, the current trend is more profound: the structure of China's auto exports is optimizing, its strategic approaches are diversifying, and its future goal is no longer limited to being an 'export champion' but aims to become a 'shaper of global standards.'

China’s Passenger Car Exports in the First Half of the Year: Notable Structural Optimization and Diverging Market Performance

In the first half of this year, China’s passenger car exports continued to achieve double-digit year-on-year growth. Although the growth rate was lower than the previous year’s 19.8%, the structural optimization of exports became increasingly evident.

By powertrain type, fuel-powered vehicle exports still maintain a certain volume but are no longer the primary driver of growth. Due to stricter environmental policies and rising tariff adjustments in some regions, exports of fuel-powered vehicles have been significantly affected by external conditions. For example, exports to the Commonwealth of Independent States (CIS) fell from 600,000 units in the same period last year to 400,000 units in the first half of this year, a decrease of one-third. From 2023 to the first half of this year, the share of fuel-powered vehicles in total exports declined from 65% to 51%.

The decline in fuel-powered vehicle exports coincided with an accelerated shift in focus toward new energy vehicles. Data from the Gasgoo Automotive Research Institute shows that in the first half of this year, the share of new energy passenger vehicles in China’s exports increased from 31% in 2024 to 42%. Among these, exports of pure electric passenger cars reached 593,000 units. Although this figure exceeded that of plug-in hybrid models, the year-on-year growth rate was only 10%. In contrast, exports of plug-in hybrid passenger cars doubled during the same period, with a year-on-year increase of 165%, emerging as a new driver of growth and surpassing pure electric vehicles in momentum.


In addition to the optimization of its export product mix, regional diversification has emerged as another defining feature of China’s passenger car exports in the first half of 2025.

Europe remains a strategically vital market for Chinese automakers expanding globally. In response to increasing tariffs and evolving trade conditions, these companies have proactively adapted their strategies. By diversifying their powertrain offerings and developing localized production capacity, they are reinforcing their long-term presence and brand influence across the region. For instance, BYD is establishing a manufacturing facility in Hungary, SAIC is planning to expand its production footprint in Spain, and Geely is collaborating with local partners to jointly develop and produce electric vehicles tailored to European consumer preferences.

Russia, formerly the largest export market for Chinese automobiles, has experienced a contraction in sales due to rising inflation and an increase in the central bank’s benchmark interest rate. Additionally, the introduction of a higher recycling tax on imported vehicles—coupled with inventory buildup ahead of the policy’s implementation—contributed to a sharp decline in exports to Russia in 2025. In this context, some smaller automakers were compelled to exit the market, while leading manufacturers mitigated the policy’s impact through enhanced local cooperation.

As a result of these export contractions, China’s market share in Russia has seen a slight decrease, though it remains substantial at around 60%, affirming the country’s continued importance. Russia is now transitioning from a high-growth export market into a more mature one where maintaining stability and optimizing operations have become the priorities for Chinese automakers.

In stark contrast, the Middle East market has experienced significant growth. While Chinese domestic automakers continue to form the core of passenger car exports to the region, joint venture brands—such as Jiangsu Yueda Kia, Beijing Hyundai, and Jiangling Ford, which have faced declining sales in the domestic market—are also increasingly turning their attention to the Middle East. These companies are boosting exports to the region as part of a strategy to leverage their global production capacity. For instance, FAW Toyota has seen a notable rise in export activities through its authorized dealers.

This simultaneous increase in investment and focus from both domestic and joint venture automakers has driven rapid expansion in China’s automotive exports to the Middle East.

The Southeast Asian market demonstrates stable, long-term export potential. Since the beginning of this year, Chinese passenger car exports to the region have continued to grow rapidly across all powertrain types, with particularly strong performance in pure electric vehicles. Additionally, exports of plug-in hybrid and fuel cell electric vehicles have seen remarkable growth.

Southeast Asia is increasingly becoming a key area for Chinese automakers to expand their overseas new energy production capacity. Various approaches are being adopted, including wholly-owned plants, joint ventures, contract assembly, and strategic partnerships.

The Latin American market also deserves attention. Led by Brazil and Mexico, Chinese passenger car exports to the region have maintained steady growth, with significant increases in plug-in hybrid and fuel cell electric vehicles. In Brazil, strong policy support for new energy vehicles has provided a favorable environment for Chinese automakers expanding abroad. Mexico even became the top destination for Chinese auto exports in the first half of the year.

Several major Chinese automakers, such as BYD and Chery, have already established local production capacity in Latin America through acquisitions. They are pursuing a strategy of starting with light-asset operations, securing policy advantages, and gradually deepening their presence, working steadily toward their long-term goal of sustained market engagement in the region.

The differentiation among these regional markets indicates that the global expansion of Chinese automakers has entered a phase of multi-faceted development. Europe is no longer the sole focus, as the Middle East, Latin America, and Southeast Asia emerge as new engines of growth. This diversification of markets, together with the ongoing optimization of product mix, enhances the overall resilience of China’s auto exports.


@copyright 1995 SIETON GROUP AUTOMOTIVE EXPORT DEPORTDEPARTMENT 

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